Postcards are a great way to combine the attention grabbing impact of a billboard in a cost-effective direct mail marketing plan. It is a perfect low cost marketing tool and your first step to increased sales. Postcards are inexpensive to mail and they always get noticed. Just like a mini-billboard, the postcard is visually appealing and quickly communicates what you want to say about your business and service. With a direct mail postcard, you can build the positive “buzz” that will make a prospect into a customer.